The first step to a successful transaction is to understand your goals
Starting this process without a specialised advisor or even directly contacting competing companies in your sector are some of the most common mistakes.
It should be borne in mind that…
- Sellers face one of the most crucial economic and emotional decisions of their lives.
- The decision to sell is not always voluntary: your customers may require larger suppliers, the owning family needs to divide the common assets, there is a need for a strategic partner to provide brand awareness, technology, international presence, etc.
- Obtaining the maximum value is essential, but it is also important to provide business continuity, secure jobs, gain size to compete, etc.
For these reasons, having experienced advisors in this process is essential, almost an obligation.
At Acuity-One, our expertise is to offer guidance to mid-market companies (companies whose Ebitda amount exceeds 1€ million)
Our aim is to maximise exit value and obtain the perfect buyer for our clients.
OUR PROCESS IS THE KEY TO OUR SUCCESS
A. Selection of our customers
Knowing the customer and your firm
- Analysis of the motivations and goals of the owners
- Analysis of the business and future perspectives
- Sector analysis
- Analysis of sector transactions.
Consultancy - Defining the perfect solution.
- Once we have analysed all the previous information, we offer guidance to the customer about the optimal solution to attain his/her goal(s).
- Sometimes there is not an ideal solution, but a strategic combination of several solutions. We design combined and flexible strategies suitable to the needs of each project and customer, ensuring success during the transaction.
- Not every company has a buyer waiting, nor is selling the company to a third party always the best option.
At Acuity One, we do not start a sale project if we are not certain that we can achieve our customer’s goal. Thanks to our preliminary analysis, we will determine whether the objectives are attainable based on sector characteristics. We will also make sure the goals align with the customer’s expectations.
This exercise of transparency at the beginning of the process is key for both parties, as we optimise time and choose only the projects in which we really believe and where we are aligned with the partners. Thanks to this process, we can aim for success in the deal.
During the first analysis phase, no costs will be applied to our potential customers. Furthermore, our team will have previously identified a series of minimum parameters the company needs to achieve, so the analysis makes sense (size, profit, future potential, etc)
Sale process, the key to our success
The highest value does not depend on the valuation techniques used; it is the result of the highest price a buyer is willing to pay.
Therefore, our aim is to create a landscape of ideal potential buyers for your company. The competition between them allows us to have a high buyer power and, therefore, maximise the exit value.
ACUITY PROCESS
“Our approach is very different; it absolutely breaks with the traditional method”.
OBJECTIVE: MAXIMUM MARKET VALUE FOR YOUR COMPANY
How do we do it?
- We identify the ideal buyer profiles, those with the most synergies, capable of offering a higher price for your company.
- Based on this, we create the largest possible market of ideal buyers, both national and international.
- We show the benefits and synergies of the acquisition together with the potential future (1 + 1 must always be greater than 2)
- We obtain various offers to achieve a competitive negotiating environment.
Therefore, we can conclude that…
It does not make sense to value the company from the seller point of view, the key is to find the perfect buyer, who has the highest number of synergies and is willing to pay the highest price.
- Synergies
- Dpt. Research
- International research
- Future projections
- Negotiation
- Ability to choose
The maximum value does not depend on the valuation techniques used, it is the result of the best price that a buyer is willing to pay .
Therefore, our goal is to build a market of potential buyers ideal for your company who compete with each other and allow us to have high bargaining power and so maximize the value of the sale.
- DESIGN AN IDEAL BUYER PROFILE: SINERGYES
We identify buyers with the highest number of SYNERGIES and, therefore, willing to pay a HIGHER VALUE
- DPT. RESEARCH: INTERNATIONAL BUYERS SEARCH
We have a specialized team dedicated to identifying and searching for buyers worldwide. Our team works with the best international company databases and search algorithms.
All this allows us to find and qualify the best national and international buyers.
What differentiates us is that, beyond the traditional approach to selling companies, we value the importance of making the company attractive to buyers. We conceive the sale process as a marketing task.
- Elaboration ofan attractive SALES MEMORANDUM for the buyer
FUTURE PROJECTIONS: The buyer will value the company for the FUTURE POTENTIAL and THE ABILITY TO GENERATE FUTURE PROFITS
- NEGOTIATION EXPERTS:
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- We create a market of potential buyers that compete with each other: BARGAINING POWER
- We do not go to the market with a sale price,but we let the buyers make their own valuations
- This is ONE OF THE STEPS WHERE WE ADD MORE VALUE
How can we achieve it?
- We identify buyers with the highest number of SYNERGIES and, therefore, they are willing to pay a HIGHER VALUE.
- Based on this, we create the largest possible market of ideal buyers, both national and international.
- We show the benefits and synergies of the acquisition together with the potential future (1 + 1 must always be greater than 2)
- We obtain various offers to achieve a competitive negotiating environment.